Budget is the term or idea implemented by the majority of the companies or individuals to predict future cost and revenues, both short-term and long-term.
But is budget the only sure way of boosting your business’ reputation, wealth, and network? Surely not.
Nowadays, the internet is the biggest global network where one can advertise, promote, gain reputation, and much more.
The introduction of the online advertisements is the paid method of promoting your business online, such as google ads. Such type of ads though can be very costly, involving tonnes of money to implement them right.
To be able to acquire a good number of visitors to your website, you will need to spend quite a lot, such as Pay per Click, etc.
Budget can be substituted with SEO strategies
On the other hand, should you be facing financial difficulties and your business in not yet at the stage where it can spend a lot to acquire an online presence, then there are other techniques that could be implemented, such as:
- Promote your business with good content, updating and writing it daily to keep your audience alert and keen to read fresh daily content
- Share your articles, and other content via different social media means, such as Facebook, Twitter, Google +, LinkedIn, etc
- Share your articles and knowledge on forums, chat rooms, where the online audience interacts and awaits comments and ideas from experts
- Create targeted online campaigns, such as promotional content on your website, landing pages, or pay minimum fees to initially kick-start your campaign
As you can see above, the budget is not always king, as it can be substituted by other methods which are solely free.
The ”free” or low-cost marketing strategies are categorized under White Hat SEO, whereas the paid campaigns and tactics appear under the Black Hat SEO strategies.
Black Hat SEO strategies provide a faster outcome when it comes to online branding, reputation, etc., but need constant financial maintenance to resume offering good results.Alternatively, White Hat SEO strategies are a longer-term approach, but once achieved you can maintain your website on the first pages in Google, with content and free online marketing tactics.
Alternatively, White Hat SEO strategies are a longer-term approach, but once achieved you can maintain your website on the first pages in Google, with content and free online marketing tactics.