Landing pages are the mean for promoting one’s business, and products or services, online.
Nowadays, 97% of the promotions are done online, as the traditional way of promotion has gradually diminished.
The implementation of online marketing strategies, campaigns, and advertisements, is the way of exposing your company’s products and services to the public or online audience.
The marketing manager’s skills, when it comes to online promotion, play a vital role to a business’ reputation and long-term success.
Furthermore, there are plenty of ways that a business can implement for promoting its products or services. One smart way or tool for acquiring new leads that can then be converted to clients are the so-called landing pages.
Landing pages are a smart way of online promotion
A landing page is a promotional page, link format, where the clients or the audience can register online once having read an interesting story, material, or subject that intrigued their interest.
When creating one, the following parts must be carefully dealt:
- Having an interesting title
The title of the landing page is the first impression that your viewers get. A great first impression locks the interest of the audience and maximizes the probabilities to read further.
- The main body text must have value
The main text should be smart, intellectual and well written. This part describes the idea of the promotion and is an extrapolation of the landing page’s title.
- Catchy images to attract the attention
Images are a key ingredient for a promotion’s success. The images used should be picturing the title and main body text of the landing page.
- Smart Buttons (links) for capturing leads
Buttons are the tool where your audience has the willingness to proceed further. By pressing the button (link), this is an indication that they are willing to buy your product or require your service.